Within her first year of business, her star had already begun to twinkle: she was invited to show her creations at Bridal Fashion week in New York. That’s an almost unheard-of achievement. The reception she received was most encouraging.  From there on, Nere didn’t look back. 

Here’s what brides can look forward to in Nere’s designs: Her dresses are distinctly different - not at all stereotypical – and that is probably a welcome relief to many brides.  Nere loves to play with necklines and her gowns are known for their emphasis on backs and arms. Her sleeves are always eye-catching and she infuses color into her designs. She says, “I have a knack for being able to read the essence of a bride’s character and I’ll ask her the important question of whether or not wearing white is essential to her. If it’s not, I love infusing the gown with some blue or silver – perhaps some rum pink or we can go the antique white route or a sand-colored direction.”

Nere’s world is exotic and enormously interesting and she attracts women who are citizens of the world.  Recently, she met a Swedish bride-to-be who had moved from Germany to Japan but who had decided to marry in Tanzania, Africa.  While the bride was ‘modern’ and sought simplicity, she also wanted to please her grandma who was somewhat conservative and traditional.  Nere instinctively knew how to meld all those components together and created a unique, distinctly beautiful gown that captured all those important elements.

The international Nere lives in Texas, but she can travel anywhere. The example of this chance five-minute meeting with a Swedish bride in a hotel lobby where she was able to conceptualize exactly what the bride wanted, gives one an idea of Nere’s talents – which don’t require much fuss. Her keen imagination and her ability to conceptualize the end product from a diversity of components is why she was invited to New York’s fashion week within her first year in business.

Beth Elis designs are sophisticated – if that’s what a bride desires – but most importantly – Nere Emiko will create a Beth Elis gown that celebrates the rich individuality of a woman on one of the most important days of her life.

by Diana Lyle